Compelling Copywriting

So, you’re interested in becoming a copywriter? Copywriting is one of the most in-demand jobs out there. And yes, you can make a bucket load of money without ever having to worry about getting a university degree or attending a writing course. But there are also a lot of failure stories – copywriters who aspire […]

One of the most important questions that any copywriter asks themselves when planning a blog or a series of them is, ‘How long should the content be?’ – for an obvious reason. The longer the content, the more time it’ll take to write and the more you’ll want to charge. While the question is obviously […]

So, what exactly does a content writer do? If you ask the average man or woman on the street, they’d probably reply that they aren’t sure. This is not surprising because even amongst content writing professionals, there isn’t a universally agreed upon definitive answer. Ask five different content writers what they do and you’d probably […]

The Copywriting Success Formula Every good copywriter knows that the essence of their craft is to create a message that persuades. Ideally, the created message should be more persuasive than your client’s competitors and conveyed in a way that reaches the marketplace effectively. Then the client gets more customers, you get recurring work, and everyone […]

Trying to write a good headline can be one of the most challenging experiences a copywriter can face. Here’s why the pressure is on, even for experienced copywriters… o There are an infinite number of ways to write a headline o This of course means that you have to ‘narrow things down’ somehow o But […]

It’s so very easy to feel overwhelmed when you’re writing copy. So much information to consider and take in, it can go around and around in your head to the point where you just don’t know the best way forward – and you end up staring at a blank page. Avoid ‘blank page syndrome’, prevent […]

You WILL lose sales if you break them All businesses have, or should have set objectives – the specific steps you and your company need to take in order to reach your goals. Interestingly, if you ask a lot of business owners to list their objectives, compelling copywriting isn’t one of them. ‘It gets overlooked […]

If you google ‘what is copywriting’ on the internet, you’ll be able to find thousands of articles that often have vastly differing viewpoints. And this is not because the ‘experts’ are being dishonest or trying to trick you. It’s actually hard to define what a copywriter is because copywriting encompasses so many different kinds of […]